Server-Side Monitoring Vs. Pixel Tracking - Which is Better?
Tracking conversions across several systems is a day-to-day battle for eCommerce marketers. As privacy guidelines obtain more stringent and web browsers restrict tracking capacities, exact information comes to be harder to capture.
Pixels are easy to set up, however can be blocked by advertisement blockers and personal privacy devices. That's why marketers are turning to server-side tracking services like Meta's Conversion API.
Benefits of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection approach that takes the worry of collecting and processing user info off the client's web browser. This leads to better performance, improved individual experience, and the capability to abide by information personal privacy laws.
By filling a tracking script directly on the server, S2S tracks interactions without depending on third-party cookie or pixel tags. This makes it much less prone to mistakes as a result of internet browser constraints and advertisement blockers and gives extra control over what information is shown to each supplier.
It additionally makes it possible for businesses to categorize data attributes based upon purpose and legal premises, that makes it less complicated to comply with information personal privacy regulations. Nonetheless, applying S2S Tracking calls for a huge financial investment in software and hardware in addition to specialized workers. This makes it a costly choice for smaller brands. Furthermore, the initial setup can be time-consuming. Nonetheless, once the system is running, it can supply exact information to all advertising channels in real-time.
Advantages of S2S Postback URL Tracking
As a result, it delivers dependable conversion tracking for iGaming associates to maximize projects, decrease squandered ad spend and raise ROI. It additionally uses remarkable accuracy and reliability compared to Pixel Monitoring which is why it's the recommended technique for many affiliate platforms, networks and marketing experts.
Pixels are very easy to establish as they only require an item of HTML code in the conversion web page, nevertheless they are typically limited by browser constraints (e.g. cookie-blockers and Safari ITP) leading to incorrect tracking and less precise acknowledgment. Furthermore, pixels can be quickly blocked by ad-blockers, bring about personal privacy issues for users. S2S is a far more trustworthy and precise tracking approach that gets rid of cookie-based restrictions and ensures customer information protection while additionally supplying improved security attributes for scams prevention. This makes it a wonderful selection for high-stakes campaigns and application installs where an exact conversion count is essential. S2S can additionally provide more exact attribution information for mobile projects and ad distribution.
Drawbacks of S2S Pixel Tracking
Pixel monitoring works by positioning a piece of HTML code on your website that sends out data to the advertisement platform. It's relatively simple to set up yet is prone to safety and security risks like being obstructed by ad blockers and being inaccurate as a result of web browser setups like restricting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).
Server-side tracking bypasses these constraints by sending conversion details directly from the analytics system's web server to the user's gadget. This improves monitoring accuracy and permits companies to record offline conversions such as telephone call or in-store purchases. Server-side tracking is additionally a lot more secure and assists businesses abide by strict information security laws Android ad tracking tools like GDPR or CCPA.
As personal privacy policies end up being more restricting and browsers restrict tracking capabilities, marketing professionals need a far better way to check their campaigns. This is why a lot more marketers are moving far from pixels toward innovative analytics server-side tracking.
Final thoughts
Server-side tracking is the method to go with data-driven advertising. It bypasses internet browser restrictions, advertisement blockers, and personal privacy settings to accumulate and send real-time conversion data to analytics systems. It is more trustworthy, secure, and precise than pixel monitoring and provides services more control over their data collection procedures.
With ad stopping and personal privacy rules getting extra strict, marketing professionals are looking for alternatives to standard pixel monitoring. Server-to-server tracking is one alternative that provides considerable advantages over pixel monitoring. It's more robust, future-proof, and permits you to capture a larger amount of conversion information across platforms. Nevertheless, it calls for a considerable investment in framework and technological competence. The good news is, solutions like RedTrack offer prefabricated web servers that can incorporate with major analytics platforms without the requirement for considerable development resources.