Server-Side Tracking Vs. Pixel Monitoring - Which is Better?
Tracking conversions throughout several platforms is a day-to-day struggle for eCommerce marketing professionals. As personal privacy policies obtain more stringent and internet browsers restrict tracking capabilities, accurate data becomes more difficult to catch.
Pixels are very easy to set up, but can be blocked by advertisement blockers and personal privacy devices. That's why marketers are turning to server-side tracking services like Meta's Conversion API.
Benefits of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection approach that takes the worry of collecting and processing user info off the client's browser. This brings about better performance, improved user experience, and the capability to adhere to information personal privacy laws.
By filling a monitoring manuscript straight on the web server, S2S tracks interactions without relying on third-party cookie or pixel tags. This makes it less susceptible to inaccuracies because of web browser limitations and ad blockers and offers a lot more control over what data is shared with each vendor.
It also enables companies to categorize data characteristics based on function and legal grounds, which makes it simpler to adhere to data privacy laws. However, implementing S2S Tracking requires a large investment in software and hardware along with specialized employees. This makes it a pricey alternative for smaller sized brand names. Additionally, the preliminary configuration can be lengthy. Nevertheless, once the system is running, it can deliver accurate data to all advertising and marketing networks in real-time.
Benefits of S2S Postback Link Tracking
Because of this, it provides reliable conversion tracking for iGaming affiliates to maximize projects, minimize squandered ad spend and increase ROI. It additionally supplies remarkable accuracy and reliability compared to Pixel Monitoring which is why it's the favored technique for many affiliate systems, networks and marketing experts.
Pixels are simple to set up as they only call for an item of HTML code in the conversion page, however they are often restricted by internet browser limitations (e.g. cookie-blockers and Safari ITP) resulting in inaccurate monitoring and much less accurate attribution. In addition, pixels can be conveniently blocked by ad-blockers, resulting in privacy problems for individuals. S2S is a much more reliable and exact monitoring method that eliminates cookie-based constraints and guarantees user information security while also providing boosted safety and security features for fraudulence avoidance. This makes it a fantastic selection for high-stakes projects and app installs where a precise conversion matter is important. S2S can also supply much more precise acknowledgment data for mobile projects and advertisement delivery.
Negative Aspects of S2S Pixel Tracking
Pixel tracking functions by placing an item of HTML code on your site that sends information to the ad system. It's fairly easy to establish but is prone to protection dangers like being blocked by advertisement blockers and being inaccurate due to internet browser settings like restricting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).
Server-side tracking bypasses these limitations by sending conversion details directly from the analytics system's server to the customer's gadget. This boosts tracking precision and enables businesses to catch offline conversions such as phone calls or in-store purchases. Server-side tracking is additionally more safe and secure and assists organizations adhere to rigorous data defense legislations like GDPR or CCPA.
As personal privacy policies come to be extra limiting and internet browsers limit tracking capabilities, marketing experts need a far better way to monitor their projects. This is why more marketing professionals are shifting far from pixels toward innovative analytics server-side tracking.
Verdicts
Server-side tracking is the method to go with data-driven advertising. It bypasses internet browser restrictions, advertisement blockers, and privacy settings to accumulate Shopify marketing automation and send real-time conversion information to analytics systems. It is much more trusted, protected, and precise than pixel tracking and provides organizations more control over their information collection processes.
With advertisement blocking and privacy rules obtaining extra stringent, marketing professionals are trying to find options to traditional pixel monitoring. Server-to-server monitoring is one option that supplies considerable advantages over pixel tracking. It's more robust, future-proof, and permits you to capture a bigger amount of conversion information throughout platforms. Nonetheless, it requires a significant financial investment in infrastructure and technical know-how. Fortunately, solutions like RedTrack offer ready-made web servers that can incorporate with major analytics platforms without the requirement for considerable development resources.